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1 meth(od)
метод; способ; порядок; система; pl методика (наука)♦ a/b split meth(od) метод исследования эффективности рекламы, при котором объявления размещаются в одно время в одном месте, но в разных выпусках одного и того же издания♦ affordable meth(od) метод разработки рекламного бюджета "от наличных средств"♦ all-you-can-afford meth(od) метод разработки рекламного бюджета, при котором на рекламу выделяются все максимально возможные средства♦ competitive parity meth(od) метод разработки рекламного бюджета на основе соответствующих показателей конкурентов♦ diary meth(od) дневниковый метод ведения исследования аудитории (задействованные люди ведут дневник просмотра передач, прослушивания радио, прочтения газет, покупки товаров и т.д.)♦ objective-and-task meth(od) метод разработки рекламного бюджета "исходя из целей и задач"♦ percentage-of-sales meth(od) метод разработки рекламного бюджета "в процентах к сумме продаж"♦ surface printing meth(od) плоская печать; офсет; литография
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