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objective-and-task meth(od)

  • 1 meth(od)

      метод; способ; порядок; система; pl методика (наука)
       a/b split meth(od) метод исследования эффективности рекламы, при котором объявления размещаются в одно время в одном месте, но в разных выпусках одного и того же издания
       affordable meth(od) метод разработки рекламного бюджета "от наличных средств"
       all-you-can-afford meth(od) метод разработки рекламного бюджета, при котором на рекламу выделяются все максимально возможные средства
       competitive parity meth(od) метод разработки рекламного бюджета на основе соответствующих показателей конкурентов
       diary meth(od) дневниковый метод ведения исследования аудитории (задействованные люди ведут дневник просмотра передач, прослушивания радио, прочтения газет, покупки товаров и т.д.)
       objective-and-task meth(od) метод разработки рекламного бюджета "исходя из целей и задач"
       percentage-of-sales meth(od) метод разработки рекламного бюджета "в процентах к сумме продаж"
       surface printing meth(od) плоская печать; офсет; литография

    Англо-русский словарь по рекламе > meth(od)

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